Switzerland – Winter holidays – Ideal holidays, Herbert Matter
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Switzerland – Winter holidays – Ideal holidays

Artist: Herbert Matter
Year: 1934
Size: 102 x 64 cm / 40.2 x 25.2″

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About this poster

The Swiss born Herbert Matter studied in Geneva and Paris, created some important Swiss posters between 1928 and 1936, opened a photo studio in New York in 1935, and worked for fashion magazines such as Harper’s Bazaar and Knoll. This poster promoting winter holidays in Switzerland is part of the extraordinary series of Swiss travel posters he made from 1934 to 1936, all of which consisted of close-up images that seem to jump off the page, against a background of clever montages. This design, one of the important early posters combining photos and graphic design by the man who would perfect the art of photomontage, was widely distributed throughout Europe in several languages, this being the rare French version.

Artist: Herbert Matter

Born 1907 in Engelberg, died 1984 in New York. Herbert Matter was trained at the Ecole des Beaux-Arts in Geneva from 1923 to 1925 and at the Académie Moderne in Paris (by Léger) between 1928 and 1929.
In Paris, he worked with A.M. Cassandre on posters, with Le Corbusier (Jeanneret) on architecture and exhibition design, and with Deberny & Peignot as a photographer and typographer until 1932, the year h... more

Born 1907 in Engelberg, died 1984 in New York. Herbert Matter was trained at the Ecole des Beaux-Arts in Geneva from 1923 to 1925 and at the Académie Modern ...

e in Paris (by Léger) between 1928 and 1929.
In Paris, he worked with A.M. Cassandre on posters, with Le Corbusier (Jeanneret) on architecture and exhibition design, and with Deberny & Peignot as a photographer and typographer until 1932, the year h... more
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