Arosa – Switzerland, Viktor Rutz
Arosa – Switzerland, Viktor Rutz Enlarge
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Arosa – Switzerland

Artist: Viktor Rutz
Year: 1935
Size: 102 x 64 cm / 40.2 x 25.2″
Price: up to CHF4000 (recommended price)

About this poster

Viktor Rutz created this daring poster for the growing tourist resort of Arosa in 1935. Various organisations, such as women’s associations and even the SBB, complained about the poster and considered it tasteless and sexist. The poster was allegedly even banned. When it was reprinted in 2006 by Arosa Tourism, there were complaints again. The tourism director remarked that a little fresh mountain air couldn’t hurt to cool down tempers.

Artist: Viktor Rutz

Viktor Rutz was born in 1913 in St. Gallen. He was a self-taught painter and graphic designer. From 1931 to 1950, he created more than 200 posters that gave him international recognition. In his compositions he worked with colourful lighting effects, and his posters for the food industry placed a striking emphasis on the product and its advantages. In 1948 he retired from poster designing and moved to the Côte d... more

Viktor Rutz was born in 1913 in St. Gallen. He was a self-taught painter and graphic designer. From 1931 to 1950, he created more than 200 posters that gave h ...

im international recognition. In his compositions he worked with colourful lighting effects, and his posters for the food industry placed a striking emphasis on the product and its advantages. In 1948 he retired from poster designing and moved to the Côte d... more
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