Klosters, Viktor Rutz
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Klosters

Artist: Viktor Rutz
Year: 1935
Size: 102 x 64 cm / 40.2 x 25.2″

About this poster

Viktor Rutz (Ruzo) was a master of poster design for consumer products. His object posters featured the advertised product or figure as the central focus of his design with the goal of creating the best possible advertising effect, often using colourful light effects. A number of his posters from the 1940s and 1950s for consumer products are available for auction. Among them is this poster for Klosters with the smiling blonde woman, which was designed in 1935 and hung in 1936. Next year, a comprehensive publication will be released as a tribute to the graphic design works of the self-educated Rutz, who retired from poster design in 1948.

Artist: Viktor Rutz

Viktor Rutz was born in 1913 in St. Gallen. He was a self-taught painter and graphic designer. From 1931 to 1950, he created more than 200 posters that gave him international recognition. In his compositions he worked with colourful lighting effects, and his posters for the food industry placed a striking emphasis on the product and its advantages. In 1948 he retired from poster designing and moved to the Côte d... more

Viktor Rutz was born in 1913 in St. Gallen. He was a self-taught painter and graphic designer. From 1931 to 1950, he created more than 200 posters that gave h ...

im international recognition. In his compositions he worked with colourful lighting effects, and his posters for the food industry placed a striking emphasis on the product and its advantages. In 1948 he retired from poster designing and moved to the Côte d... more
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