Details

The Grisons – Switzerland – The Land of Sunshine

Artist: Augusto Giacometti
Year: 1924
Size: 102 x 64 cm / 40.2 x 25.2″
Price: up to CHF8000 / EUR 8000 / USD 8000 (recommended price)

About this poster

Augusto Giacometti’s red umbrella poster, created in 1924 for the Rhaetian Railways by the “father of colour abstraction” in Swiss painting, is one of the best, most cheerful and most beautiful posters ever designed for the Rhaetian Railways. Giacometti applied the experiences of his artistic experiments to tourism psychology: with his red umbrella, he created an exuberantly colourful focal point, sheltering beneath it the beautiful landscapes awaiting the visitor. Thus, he evoked the feeling of expectant longing that is associated with a trip to the sunlit mountain heights.

Artist: Augusto Giacometti

Augusto Giacometti was born in 1877 in Stampa, in the Swiss canton of Graubünden, and died in 1947 in Zurich. He was one of the most important Swiss painters, illustrators and graphic artists.

After gaining a diploma as a teacher of drawing at the School of Applied Arts (Kunstgewerbeschule) in Zurich, he went to Paris in 1897 and studied under Eugène Grasset at the School of Decorative Arts. From 1902 onw... more

Augusto Giacometti was born in 1877 in Stampa, in the Swiss canton of Graubünden, and died in 1947 in Zurich. He was one of the most important Swiss painter ...

s, illustrators and graphic artists.