BIC for 80 Rappen with new pen, Ruedi Külling
BIC for 80 Rappen with new pen, Ruedi Külling Enlarge
Details

BIC for 80 Rappen with new pen

Artist: Ruedi Külling
Year: 1961
Size: 128 x 90 cm / 50.4 x 35.4″
Price: CHF400

About this poster

The blue poster for the Bic ballpoint pen by Ruedi Külling from 1961 is simpler in colour than the later coloured poster, but no less bold.

Artist: Ruedi Külling

Ruedi Külling was born in 1935, lived and worked in the Zurich area, and passed away at the age of 90 on 1 August 2025.

After training as a graphic designer at the Zurich School of Applied Arts, he worked in Milan before joining Victor N. Cohen as a graphic designer in 1956. Until 1962, he worked for agencies in London and Leo Burnett in Chicago.

In 1962, Külling became head of the graphic design d... more

Ruedi Külling was born in 1935, lived and worked in the Zurich area, and passed away at the age of 90 on 1 August 2025.

After training as a graphic d ...

esigner at the Zurich School of Applied Arts, he worked in Milan before joining Victor N. Cohen as a graphic designer in 1956. Until 1962, he worked for agencies in London and Leo Burnett in Chicago.

In 1962, Külling became head of the graphic design d... more

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