BIC pens, Ruedi Külling
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BIC pens

Artist: Ruedi Külling
Year: 1962
Size: 128 x 90 cm / 50.4 x 35.4″
Price: CHF980

Original price was: CHF 1,000.00.Current price is: CHF 980.00.Order

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About this poster

The idea for BIC advertising originated in 1962 at Advico (Ad-vertising Vi-ctor Co-hen, then one of the largest advertising agencies in Switzerland. Cohen's formula was ‘Simplify - Objectify - Humanise’ and he was considered a supporter of his employees. He allowed the graphic designers to contribute their own ideas, for example Ruedi Külling, who designed a commercial for BIC in which a biro scribbles the logo. This TV advert was awarded gold in Cannes in 1967. Hardly any other advertising poster from the 1960s has been mentioned and illustrated as often in poster books and shown at poster exhibitions as the legendary advertising motif for the BIC ballpens by Ruedi Külling. The four-colour BIC poster from 1962 is sought after by collectors internationally today.

Artist: Ruedi Külling

Ruedi Külling was born in 1935, lived and worked in the Zurich area, and passed away at the age of 90 on 1 August 2025.

After training as a graphic designer at the Zurich School of Applied Arts, he worked in Milan before joining Victor N. Cohen as a graphic designer in 1956. Until 1962, he worked for agencies in London and Leo Burnett in Chicago.

In 1962, Külling became head of the graphic design d... more

Ruedi Külling was born in 1935, lived and worked in the Zurich area, and passed away at the age of 90 on 1 August 2025.

After training as a graphic d ...

esigner at the Zurich School of Applied Arts, he worked in Milan before joining Victor N. Cohen as a graphic designer in 1956. Until 1962, he worked for agencies in London and Leo Burnett in Chicago.

In 1962, Külling became head of the graphic design d... more

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Poster details

Original price was: CHF 1,000.00.Current price is: CHF 980.00.Order

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