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BIC pens
Artist: Ruedi Külling
Year: 1962
Size: 128 x 90 cm / 50.4 x 35.4″
Price:
CHF980
Original price was: CHF 1,000.00.CHF 980.00Current price is: CHF 980.00.Order
Related postersAbout this poster
The idea for BIC advertising originated in 1962 at Advico (Ad-vertising Vi-ctor Co-hen, then one of the largest advertising agencies in Switzerland. Cohen's formula was ‘Simplify - Objectify - Humanise’ and he was considered a supporter of his employees. He allowed the graphic designers to contribute their own ideas, for example Ruedi Külling, who designed a commercial for BIC in which a biro scribbles the logo. This TV advert was awarded gold in Cannes in 1967. Hardly any other advertising poster from the 1960s has been mentioned and illustrated as often in poster books and shown at poster exhibitions as the legendary advertising motif for the BIC ballpens by Ruedi Külling. The four-colour BIC poster from 1962 is sought after by collectors internationally today.
Artist: Ruedi Külling
Ruedi Külling was born in 1935 and lives in the Zurich region.
He was trained as graphic designer at the Kunstgewerbeschule in Zurich, then worked in Milan, was hired by Victor N. Cohen in 1956 and worked as art director with agencies in London and Leo Burnett in Chicago until 1962.
In 1963 he headed the design departement of the advertising agency Advico founded by Victor Cohen in Gockhausen/Zurich... more
Ruedi Külling was born in 1935 and lives in the Zurich region.
He was trained as graphic designer at the Kunstgewerbeschule in Zurich, then worked in ...
In 1963 he headed the design departement of the advertising agency Advico founded by Victor Cohen in Gockhausen/Zurich... more
Poster details
- Poster No.: 4871
- Artist:
- Company: Bic S.A., Montagnola, CH
- Printer: Graphische Anstalt J. E. Wolfensberger AG, Zürich, CH
- Country:
- Size: 128 x 90 cm / 50.4 x 35.4″
- Printing technique:Offset print
- Condition:
A-
Very good condition. Picture preserved completely. Wrinkles and small tears, if any, restricted to edges. - Category:
- Style:
- Keywords:
- Publications:...et aussi des crayons
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Original price was: CHF 1,000.00.CHF 980.00Current price is: CHF 980.00.Order
