Wool of Schaffhouse, Willy Trapp
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Wool of Schaffhouse

Artist: Willy Trapp
Year: 1937
Size: 128 x 90 cm / 50.4 x 35.4″

About this poster

150 years ago in Schaffhausen, the success story of a simple skein of wool yarn began. Thanks to high quality and an innovative advertising strategy, the “Schaffhauser Wolle” brand became a part of Swiss everyday culture. Due to the transformation and declining importance of the Swiss textile industry and the market for hand-knitting yarn, the production of “Schaffhauser Wolle” yarn was discontinued in the early 1990s. A number of colourful, imaginative posters remain as a reminder of how times have changed.

Artist: Willy Trapp

After a four-year training as a graphic designer, Willy Trapp studied at the Kunstakademie Wien and was subsequently employed at Wolfensberger printers. In 1954 he became self-employed and worked as a graphic artist for Swiss banks and the tourism industry.

After a four-year training as a graphic designer, Willy Trapp studied at the Kunstakademie Wien and was subsequently employed at Wolfensberger printers. In 19 ...

54 he became self-employed and worked as a graphic artist for Swiss banks and the tourism industry.

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