Swiss Federal Railways – main artery of the economy, Hans Hartmann
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Swiss Federal Railways – main artery of the economy

Artist: Hans Hartmann
Year: 1972
Size: 128 x 90 cm / 50.4 x 35.4″

About this poster

This graphically rigorous and clear poster by Hans Hartmann advertised the Swiss Federal Railway (SBB) system as "the main artery of the economy." With the steel track and cargo wagon wheel it symbolised the solidity of the SBB in order to strengthen confidence in cargo transport by rail.

Artist: Hans Hartmann

Hans Hartmann (1913-1991) was born in the canton of Aargau but later established himself in Berne. One of his specialties was designing logos for companies and institutions, including the SBB, for which he designed the logo combining a Swiss cross with two arrows. Hartmann also designed some of the best Swiss postage stamps as well as some very effective poster advertising, which features the graphical perfectioni... more

Hans Hartmann (1913-1991) was born in the canton of Aargau but later established himself in Berne. One of his specialties was designing logos for companies an ...

d institutions, including the SBB, for which he designed the logo combining a Swiss cross with two arrows. Hartmann also designed some of the best Swiss postage stamps as well as some very effective poster advertising, which features the graphical perfectioni... more
more

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