About this poster
This graphically rigorous and clear poster by Hans Hartmann advertised the Swiss Federal Railway (SBB) system as "the main artery of the economy." With the steel track and cargo wagon wheel it symbolised the solidity of the SBB in order to strengthen confidence in cargo transport by rail.
Artist: Hans Hartmann
Hans Hartmann (1913-1991) was born in the canton of Aargau but later established himself in Berne. One of his specialties was designing logos for companies and institutions, including the SBB, for which he designed the logo combining a Swiss cross with two arrows. Hartmann also designed some of the best Swiss postage stamps as well as some very effective poster advertising, which features the graphical perfectioni... more
Hans Hartmann (1913-1991) was born in the canton of Aargau but later established himself in Berne. One of his specialties was designing logos for companies an ...
- Poster No.: 2874
- Company: Schweizerische Bundesbahnen, SBB CFF FFS, Bern, CH
- Brand:SBB - CFF - FFS - Swiss Federal Railways
- Printer: J.C. Müller AG, Zürich
- Size: 128 x 90 cm / 50.4 x 35.4″
- Printing technique:Lithograph in colours
Excellent condition. Picture preserved completely.
- Publications:Das Plakat in der Schweiz
Das Schweizer Plakat - L‘affiche suisse - The Swiss Poster
Swiss Posters from Historism to Computer Design - Basel Poster Collection