St. Moritz (vintage print ad, mounted; size 24,5 x 34 cm), Walter Herdeg
St. Moritz (vintage print ad, mounted; size 24,5 x 34 cm), Walter Herdeg Enlarge
Details

St. Moritz (vintage print ad, mounted; size 24,5 x 34 cm)

Artist: Walter Herdeg
Year: 1935
Size: 34 x 24.5 cm / 13.4 x 9.6″
Price: CHF1500

About this poster

In Walter Herdeg’s photomontage for St. Moritz, a cheerful woman waxes her skis, watched by the friendly St. Moritz sun. The bright colour scheme is as characteristic as the sun design itself. This motif is the recurring hallmark of Herdeg’s St. Moritz posters and was registered with the Swiss Federal Agency for Intellectual Property, making it one of the earliest applications of corporate identity to a travel destination. Even in small format, this vintage poster for St. Moritz has a touch of nostalgia.

Artist: Walter Herdeg

Walter Herdeg was born in 1906 and died in 1995 in Zurich, Switzerland
He was trained as a graphic designer first with Ernst Keller at the School of Arts and Crafts in Zurich between 1926 and 1928 and in 1930 in Berlin.
From 1933 until 1938 he visited and worked in Paris, London and New York and created the visuals for Swiss publications like ‘Weltwoche’ and ‘Annabelle’ as well as the corporate d... more

Walter Herdeg was born in 1906 and died in 1995 in Zurich, Switzerland
He was trained as a graphic designer first with Ernst Keller at the School of Arts ...

and Crafts in Zurich between 1926 and 1928 and in 1930 in Berlin.
From 1933 until 1938 he visited and worked in Paris, London and New York and created the visuals for Swiss publications like ‘Weltwoche’ and ‘Annabelle’ as well as the corporate d... more
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Poster details

CHF 2,000.00 CHF 1,500.00Order