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About this poster
Walter Herdeg’s photomontage for St. Moritz shows bright rays of sunlight pouring over the top of a mountain. The sun motif is the recurring hallmark of Herdeg’s St. Moritz posters and was registered with the Swiss Federal Agency for Intellectual Property, making it one of the earliest applications of corporate identity to a travel destination. Even in small format, this vintage poster for St. Moritz has a touch of nostalgia.
Artist: Walter Herdeg
Walter Herdeg was born in 1906 and died in 1995 in Zurich, Switzerland
He was trained as a graphic designer first with Ernst Keller at the School of Arts and Crafts in Zurich between 1926 and 1928 and in 1930 in Berlin.
From 1933 until 1938 he visited and worked in Paris, London and New York and created the visuals for Swiss publications like ‘Weltwoche’ and ‘Annabelle’ as well as the corporate d... more
Walter Herdeg was born in 1906 and died in 1995 in Zurich, Switzerland
He was trained as a graphic designer first with Ernst Keller at the School of Art
...
From 1933 until 1938 he visited and worked in Paris, London and New York and created the visuals for Swiss publications like ‘Weltwoche’ and ‘Annabelle’ as well as the corporate d... more
Poster details
- Poster No.: 3931
- Artist:
- Brand:ST. MORITZ - GRISONS, CH
- Printer: no indication
- Country:
- Size: 34.5 x 24.4 cm / 13.6 x 9.6″
- Printing technique:Photogravure Printing
- Condition:
A
Excellent condition. Picture preserved completely. - Category:
- Style:
- Keywords:
