About this poster
This poster created by Cappiello in 1938 for the Mossant hat company is one of the most famous advertising images in the world. Showing the arms of three men simultaneously raising their hats in greeting, this unique poster is both elegant and humorous. The Mossant company was founded in 1860 and was known for the fabrication of high-quality hats for gentlemen; the most expensive ones were made of rabbit fur. The company was closed at the end of the 20th century, but the poster has become an icon of poster history.
Artist: Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy and died in 1942 in Cannes, France. In 1898 he moved to Paris and became known through his caricatures of famous artists of the time, such as Yvette Guilbert. Around 1900 he started designing posters and soon became the most famous poster designer of his generation in France, following in the footsteps of Chéret and Toulouse-Lautrec. His large-format colour li... more
Leonetto Cappiello was born in 1875 in Livorno, Italy and died in 1942 in Cannes, France. In 1898 he moved to Paris and became known through his caricatures ...
- Poster No.: 1741
- Printer: Les Editions Nouvelles Cappiello /Edimo, Paris
- Size: 162 x 116 cm / 63.8 x 45.7″
- Printing technique:Stone lithograph in colours
Very good condition. Picture preserved. Wrinkles and small tears, if any, restricted to edges. Mounted on acid-free linen.
- Publications:The Posters of Leonetto Cappiello