Hero Peas, Hans Aeschbach
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Hero Peas

Artist: Hans Aeschbach
Year: 1952
Size: 127 x 90 cm / 50 x 35.4″

About this poster

This object poster advertising a new conserve of the Swiss food-manufacturing group Hero is very convincing thanks to the unique and simple visual appearance of the poster. The Hero logo is the only text necessary; the almost real looking green beans is enough to make this poster a masterpiece. A beautiful colour lithograph from 1952.

Artist: Hans Aeschbach

Hans AESCHBACH studied graphic design at the Zurich Kunstgewerbeschule from 1927 to 1931, then lived in Paris until 1934 and returned to Zurich to work as a free-lance graphic designer. He mostly designed advertisements and posters and made illustrations for consumer goods. Among his best and most important commercial posters were those for the companies Hero, riri zippers and various food brands. Between 1943 and... more

Hans AESCHBACH studied graphic design at the Zurich Kunstgewerbeschule from 1927 to 1931, then lived in Paris until 1934 and returned to Zurich to work as a f ...

ree-lance graphic designer. He mostly designed advertisements and posters and made illustrations for consumer goods. Among his best and most important commercial posters were those for the companies Hero, riri zippers and various food brands. Between 1943 and... more
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