About this poster
A very rare and remarkable object poster by the famous Basel poster designer Peter Birkhauser, who had a strong passion for a graphic style of precision and the difficult airbrush technique. Birkhauser created a few remarkable and unique object posters for the shoe brand BATA. Like most of Birkhauser‘s object posters, this one was printed in the lithograph technique by the Wolfensberger printers. It has brilliant colors and richness in textures of the pair of shiny winter shoes with zip which achieved to make the shoe look real. Like for this shoes which were famous to wear after Second World War, Birkhäuser succeeded in putting the product - the Bata shoe - right in the middle of the message, promoting the Bata logotype and the price of 9.90 Swiss Francs!
Artist: Peter Birkhäuser
Peter BIRKHÄUSER was born in Basel in 1911 and died there in 1976. He studied at the Basel School of Design and apprenticed in the studio of Niklaus Stoecklin before setting out on his own as a poster designer. In 1934 he designed a poster for PKZ (featuring a large button) that became famous and earned him a deserved and lasting legacy within the poster world. His best designs are meticulous reflections of the S... more
Peter BIRKHÄUSER was born in Basel in 1911 and died there in 1976. He studied at the Basel School of Design and apprenticed in the studio of Niklaus Stoeckli ...
- Poster No.: 2491
- Company: Bata Schuh AG, Möhlin, CH
- Brand:BATA Schuhe / Shoes
- Printer: Graphische Anstalt J. E. Wolfensberger AG, Zürich, CH
- Size: 128 x 90 cm / 50.4 x 35.4″
- Printing technique:Lithograph in colours
Excellent condition. Picture preserved completely. Wrinkles and small tears, if any, restricted to edges. Mounted on acid-free Japanese vellum.
- Publications:Museum für Gestaltung Zürich - Poster Collection 24 - Magie der Dinge - The Magic of Things