In 1889, Adolf Grieder opened his “Seidenhaus Grieder & Co.” on Fraumünsterstrasse in Zurich, where he sold silk and velvet fabrics and lace. Soon he moved to Börsenstrasse, added an in-house tailor shop and expanded to ladies’ and gentlemen’s ready-to-wear clothing. In 1913 Grieder, which by then was already nicknamed “Seiden-Grieder” (Silk Grieder), moved to the large new building known as “Peterhof” on Paradeplatz. Grieder became Zurich’s leading fashion shop, hosting its own fashion shows. Branches were opened in Lucerne and St. Moritz. In 1972, Grieder was sold to the Brunschwig family business from Geneva, which owned the “Bon Génie” stores. Adolphe Brunschwig had opened his first shop in Geneva in 1891 and in Lausanne in 1903; from 1947 the Brunschwig family focused on fashion. Today, the Bongenie-Grieder group has 15 fashion boutiques across Switzerland.
In 1889, Adolf Grieder opened his “Seidenhaus Grieder & Co.” on Fraumünsterstrasse in Zurich, where he sold silk and velvet fabrics and lace. Soon he moved to Börse ...
nstrasse, added an in-house tailor shop and expanded to ladies’ and gentlemen’s ready-to-wear clothing. In 1913 Grieder, which by then was already nicknamed “Seiden-Grieder” (Silk Grieder), moved to the large new building known as “Peterhof” on Paradeplatz. Grieder became Zurich’s leading fashion shop, hosting its own fashion shows. Branches were opened in Lucerne and St. Moritz. In 1972, Grieder was sold to the Brunschwig family business from Geneva, which owned the “Bon Génie” stores. Adolphe Brunschwig had opened his first shop in Geneva in 1891 and in Lausanne in 1903; from 1947 the Brunschwig family focused on fashion. Today, the Bongenie-Grieder group has 15 fashion boutiques across Switzerland.
