Take a rest – drink Coca-Cola, Herbert Leupin
Take a rest – drink Coca-Cola, Herbert Leupin Enlarge
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Take a rest – drink Coca-Cola

Artist: Herbert Leupin
Year: 1953
Size: 128 x 90 cm / 50.4 x 35.4″
Price: up to CHF3000 (recommended price)

About this poster

Leupin's 1953 poster for Coca-Cola was an immediate favorite in Switzerland, and is now considered a poster classic. One of five posters he created for Coke in the mid-fifties, it revealed a transition out of a hyper-realistic style towards a looser, more relaxed approach. Now, only the Coke bottle and sign are realistic and are photographed - not drawn. Although one would never suspect it from the finished product, these were years of professional soul searching for Leupin. Fortunately for us, he found inspiration in his children's early drawings, and in the simplicity of caricature-based product posters like those of Leonetto Cappiello.

Artist: Herbert Leupin

Herbert LEUPIN was born in Beinwil am See in 1916. He lived in Basel and later in his life he moved to the Italian part of Switzerland, where he died in 1999.

Between 1932 and 1935, he was trained at the Basel School of Arts and Crafts, where he was taught by teachers such as Paul Kammüller, Hermann Eidenbenz and Donald Brun. After graduating, he did an internship at the Eidenbenz advertising firm in Basel... more

Herbert LEUPIN was born in Beinwil am See in 1916. He lived in Basel and later in his life he moved to the Italian part of Switzerland, where he died in 1999. ...

Between 1932 and 1935, he was trained at the Basel School of Arts and Crafts, where he was taught by teachers such as Paul Kammüller, Hermann Eidenbenz and Donald Brun. After graduating, he did an internship at the Eidenbenz advertising firm in Basel... more

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