About this poster
This is a classic 1950s Swiss object poster for the famous throat lozenges from GABA. We can see three photorealistic GABA tins tha seem to float before a black-and-red background. The artist Willi Eidenbenz ran the influential Eidenbenz studio for photography and graphic design with his brothers Reinhold and Hermann.
Artist: Willi Eidenbenz
Willi Eidenbenz was born in Zurich in 1909. From 1928 to 1929 he attended the Zurich School of Arts and Crafts (Kunstgewerbeschule), where he was instructed by Ernst Keller and Otto Baumberger, and from 1930 to 1932 he studied at the arts and crafts school in Magdeburg, Germany. In 1933 he founded the Eidenbenz studio for photography and graphic design in Basel with his brothers Hermann and Reinhold, and later had... more
Willi Eidenbenz was born in Zurich in 1909. From 1928 to 1929 he attended the Zurich School of Arts and Crafts (Kunstgewerbeschule), where he was instructed ...
- Poster No.: 4208
- Company: GABA AG, Basel, CH
- Brand:GABA Basel, CH
- Printer: Wassermann AG, Basel, CH
- Size: 128 x 90 cm / 50.4 x 35.4″
- Printing technique:Lithograph in colours
Excellent condition. Picture preserved completely.
- Publications:Fotoplakate - von den Anfängen bis zur Gegenwart
Museum für Gestaltung Zürich - Poster Collection 24 - Magie der Dinge - The Magic of Things