By Swissair to Switzerland – Bernese Oberland, Mühlemann W. / Bocchetti E.
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By Swissair to Switzerland – Bernese Oberland

Artist: Mühlemann W. / Bocchetti E.
Year: 1950
Size: 102 x 64 cm / 40.2 x 25.2″

About this poster

An unusual photographic winter sports poster for Swissair. With the aeroplane only in the form of a small icon, it features a snowy mountain scenery with a small group of ski tourers and the talented, pretty ice dancer Barbara Ann Scott, who won the 1948 Olympic Games in St. Moritz. In 1950, Swissair had discovered a new selling proposition and started promoting Swiss winter tourism.

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