About this poster
This fabulous, surreal avant-garde poster for a laundry company in Zurich was created by Robert Hardmeyer in 1905 and printed in small size. A proud rooster dressed in a freshly-laundered tuxedo shirt and a walking stick: this was such a unique vision and such a completely new style design that it created a visual shock, revolutionised advertising history and consequently became the company’s logo for one century. We offer the original large size poster printed in circa 1905, which is in excellent condition and still looks fresh off the press. One of the most important vintage Swiss posters, this rare Swiss classic is held in museum collections and prized by avant-garde collectors.
Artist: Robert Hardmeyer
Robert Hardmeyer was born in 1876 in Zurich and died in 1919 in Wallisellen. He was a painter, illustrator and graphic designer. After studying at the ‘Kunstgewerbeschule’ (School of Arts and Crafts) in Zurich, he worked as a teacher for flower drawing between 1894 and 1899. From 1907 he ran a private school for illustrating and painting in Zurich. He saw his graphic design career merely as a way to support hi... more
Robert Hardmeyer was born in 1876 in Zurich and died in 1919 in Wallisellen. He was a painter, illustrator and graphic designer. After studying at the ‘Kun ...
- Poster No.: 855
- Company: Waschanstalt Zürich AG, CH
- Printer: Graphische Anstalt J. E. Wolfensberger AG, Zürich, CH
- Size: 128 x 90 cm / 50.4 x 35.4″
- Printing technique:Lithograph in colours
Reasonably fair condition. Picture preserved. Wrinkles and tears possible. Mounted on acid-free Japanese vellum.
- Publications:Das Schweizer Plakat - L‘affiche suisse - The Swiss Poster
Ein Jahrhundert im Weltformat - Schweizer Plakate von 1900 bis zur Gegenwart - Ausstellung Nov. 2001 - Januar 2002
Geschichte des Plakates
L‘affiche dans le Monde
Meister der Plakatkunst - Ausstellung im Rahmen der Juni-Festwochen Zürich 31. Mai bis 19. Juli 1959.
Objets - Réalismes - Affiches Suisses 1905-1950
Swiss Posters from Historism to Computer Design - Basel Poster Collection
Werbestil 1930 -1940. Die alltägliche Bildsprache eines Jahrzehnts.
up to CHF5000 / EUR 5000 / USD 5000 (recommended price)