About this poster
Jules Glaser’s humorous take on Thomy’s mustard advertising created quite a sensation in the 1940s. His masterpiece is simple yet effective, showing not the mustard tube but the brand name - written in mustard! - and the tube cap. A very original design rendered with great skill and talent.
Artist: Jules Glaser
Jules Glaser was born in 1917 in Binningen, Basel-Land, spent his childhood in South America and returned to Basel at the age of 13. From 1933 to 1935, he apprenticed as an ornamental painter at the Basel School of Design. After studying abroad, he worked as a freelance graphic designer until he was employed at Migros by Gottlieb Duttweiler. There, he worked as a commercial artist and designer for 35 years. During... more
Jules Glaser was born in 1917 in Binningen, Basel-Land, spent his childhood in South America and returned to Basel at the age of 13. From 1933 to 1935, he ap ...
- Poster No.: 10
- Company: Thomi + Franck AG, Basel, CH
- Brand:THOMY Senf / Mustard, CH
- Printer: Graphische Anstalt J. E. Wolfensberger AG, Zürich, CH
- Size: 128 x 90 cm / 50.4 x 35.4″
- Printing technique:Lithograph in colours
Very good condition. Picture preserved completely. Wrinkles and small tears, if any, restricted to edges.