About this poster
Jules Glaser’s humorous take on the Thomy’s mustard advertising created quite a sensation in the 1940’s. His master piece is simple yet affective with showing not the actuall object, the mustard itself, but just a signiture and the top of the tube on his poster. The image and the inscription on the bottom, the good mustard speaks for itself The poster has been created with the highest degree of skill, the lettering is executed with a sense of three dimensionality and shadowing, which speaks of an extremely talented hand.
Artist: Jules Glaser
Jules Glaser was born in 1917 in Binningen, Basel-Land, spent his childhood in South America and returned to Basel at the age of 13. From 1933 to 1935, he apprenticed as an ornamental painter at the Basel School of Design. After studying abroad, he worked as a freelance graphic designer until he was employed at Migros by Gottlieb Duttweiler. There, he worked as a commercial artist and designer for 35 years. During... more
Jules Glaser was born in 1917 in Binningen, Basel-Land, spent his childhood in South America and returned to Basel at the age of 13. From 1933 to 1935, he app ...
- Poster No.: 10
- Company: Thomi + Franck AG, Basel, CH
- Brand:THOMY Senf / Mustard, CH
- Printer: Graphische Anstalt J. E. Wolfensberger AG, Zürich, CH
- Size: 128 x 90 cm / 50.4 x 35.4″
- Printing technique:Lithograph in colours
Excellent condition. Picture preserved completely. Wrinkles and small tears, if any, restricted to edges. Mounted on acid-free Japanese vellum.