About this poster
The leading Zurich daily newspaper "Neue Zürcher Zeitung" is valued for its fine journalism on politics, science, business and arts and at the time had three issues a day. The outstanding and "top-heavy" poster for the Neue Zürcher Zeitung is a great Swiss poster classic from the late 1920s by the well-known Swiss master of poster design, Otto Baumberger, printed as a lithograph by the Wolfensberger printing company. The picture has its place in museum collections. This extremely rare poster is highly praised by avant-garde poster collectors. The typographically strong poster is a masterpiece by Baumberger, cleverly designed with the message that the three heads should stand for the claim to appear three times a day?
Artist: Otto Baumberger
Otto Baumberger was born in Zurich in 1889. He served an apprenticeship as a lithographer and took courses at the Zurich Art School (Kunstgewerbeschule) from 1905 to 1907. After that, he studied at the Art Schools of Munich and Paris until 1910. From 1911 to 1913, he worked at the printing company J.E. Wolfensberger as a draughtsman and artistic director. Then, until the start of the First World War, he had his ow... more
Otto Baumberger was born in Zurich in 1889. He served an apprenticeship as a lithographer and took courses at the Zurich Art School (Kunstgewerbeschule) from ...
- Poster No.: 1419
- Company: NZZ - Neue Zürcher Zeitung AG, CH
- Brand:NZZ Neue Zürcher Zeitung, Zürich, CH
- Printer: Graphische Anstalt J. E. Wolfensberger AG, Zürich, CH
- Size: 128 x 90 cm / 50.4 x 35.4″
- Printing technique:Lithograph in colours
Very good condition. Picture preserved. Wrinkles and small tears, if any, restricted to edges. Mounted on acid-free linen.
- Publications:Das Schweizer Plakat - L‘affiche suisse - The Swiss Poster
Ein Jahrhundert im Weltformat - Schweizer Plakate von 1900 bis zur Gegenwart - Ausstellung Nov. 2001 - Januar 2002
Gut zum Druck. Kunst und Werbung bei Wolfensberger
Museum für Gestaltung Zürich - Poster Collection 18 - Otto Baumberger
Reihe Schweizer Plakatgestalter 4 - Otto Baumberger 1889 - 1961
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Werbestil 1930 -1940. Die alltägliche Bildsprache eines Jahrzehnts.