About this poster
With its unusual slogan, “Swiss Alps Calling”, this is a well-known photomontage poster from the 1950s. The rope team of three mountain climbers symbolises the importance of employing a professional mountain guide in the sometimes dangerous Swiss Alps. Thanks to its excellent printing technique and the magnificent winter mountain landscape, this design by Hans Aeschbach is an important document of the 1950s.
Artist: Hans Aeschbach
Hans AESCHBACH studied graphic design at the Zurich Kunstgewerbeschule from 1927 to 1931, then lived in Paris until 1934 and returned to Zurich to work as a free-lance graphic designer. He mostly designed advertisements and posters and made illustrations for consumer goods. Among his best and most important commercial posters were those for the companies Hero, riri zippers and various food brands. Between 1943 and... more
Hans AESCHBACH studied graphic design at the Zurich Kunstgewerbeschule from 1927 to 1931, then lived in Paris until 1934 and returned to Zurich to work as a f ...
- Poster No.: 865
- Company: Schweizerische Verkehrszentrale, SVZ -Schweizerische Zentrale für Verkehrsförderung, SZV - Swiss National Tourist Office, Zurich, CH
- Size: 101 x 64 cm / 39.8 x 25.2″
- Printing technique:Stone lithograph in colours
Excellent condition. Picture preserved completely.
- Publications:Die Alpen auf Plakaten