Swiss Alps Calling – every step is health, fun and frolic, Hans Aeschbach
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Swiss Alps Calling – every step is health, fun and frolic

Artist: Hans Aeschbach
Year: 1951
Size: 101 x 64 cm / 39.8 x 25.2″

About this poster

With its unusual slogan, “Swiss Alps Calling”, this is a well-known photomontage poster from the 1950s. The rope team of three mountain climbers symbolises the importance of employing a professional mountain guide in the sometimes dangerous Swiss Alps. Thanks to its excellent printing technique and the magnificent winter mountain landscape, this design by Hans Aeschbach is an important document of the 1950s.

Artist: Hans Aeschbach

Hans AESCHBACH studied graphic design at the Zurich Kunstgewerbeschule from 1927 to 1931, then lived in Paris until 1934 and returned to Zurich to work as a free-lance graphic designer. He mostly designed advertisements and posters and made illustrations for consumer goods. Among his best and most important commercial posters were those for the companies Hero, riri zippers and various food brands. Between 1943 and... more

Hans AESCHBACH studied graphic design at the Zurich Kunstgewerbeschule from 1927 to 1931, then lived in Paris until 1934 and returned to Zurich to work as a f ...

ree-lance graphic designer. He mostly designed advertisements and posters and made illustrations for consumer goods. Among his best and most important commercial posters were those for the companies Hero, riri zippers and various food brands. Between 1943 and... more
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