St. Moritz (vintage print ad, mounted; size 24,5 x 34 cm), Walter Herdeg
St. Moritz (vintage print ad, mounted; size 24,5 x 34 cm), Walter Herdeg Enlarge
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St. Moritz (vintage print ad, mounted; size 24,5 x 34 cm)

Artist: Walter Herdeg
Year: 1935
Size: 34 x 24.5 cm / 13.4 x 9.6″

About this poster

In Walter Herdeg’s photomontage for St. Moritz, a group of skier in the foreground engages in dialogue with the blue sky and the painterly design of the sun. The intensive lighting and color scheme are as characteristic as the sun itself. This motif is the recurring hallmark of Herdeg’s St. Moritz posters, and was registered with the Swiss Federal Agency for Intellectual Property, making it one of the earliest applications of corporate identity to a travel destination. Even in small format, this vintage poster has a touch of Nostalgia.

Artist: Walter Herdeg

Walter Herdeg was born in 1906 and died in 1995 in Zurich, Switzerland
He was trained as a graphic designer first with Ernst Keller at the School of Arts and Crafts in Zurich between 1926 and 1928 and in 1930 in Berlin.
From 1933 until 1938 he visited and worked in Paris, London and New York and created the visuals for Swiss publications like ‘Weltwoche’ and ‘Annabelle’ as well as the corporate d... more

Walter Herdeg was born in 1906 and died in 1995 in Zurich, Switzerland
He was trained as a graphic designer first with Ernst Keller at the School of Arts ...

and Crafts in Zurich between 1926 and 1928 and in 1930 in Berlin.
From 1933 until 1938 he visited and worked in Paris, London and New York and created the visuals for Swiss publications like ‘Weltwoche’ and ‘Annabelle’ as well as the corporate d... more
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