St. Moritz Olympic Games 1928, Hugo Laubi
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St. Moritz Olympic Games 1928

Artist: Hugo Laubi
Year: 1928
Size: 102 x 64 cm / 40.2 x 25.2″

About this poster

The second Olympic winter games in St. Moritz were the first winter games which were not carried out in the same context as the summer games. The official poster was designed by Hugo Laubi in 1928 and shows the Swiss and the Olympic flag before the snowy Engadine mountains. The clear distribution and harmonisation of the graphic elements make this unique and rare poster lithograph convey such a clear advertising message. The Zurich-Born Laubi was known as a painter, graphic designer and lithographer of commercial posters and created memorable designs for tourist resorts such as St. Moritz and Arosa. In Zurich, Hugo Laubi is remembered especially for his famous 1920s poster for the Odeon Café which shows a man reading a newspaper

Artist: Hugo Laubi

Hugo Laubi was born in 1888 in Zurich, where he worked as an illustrator, painter and graphic artist until he died in 1959. He studied in Munich and Paris and worked as a graphic artist in London in 1911. In 1918 he became the director of the printing and lithography company Gebr. Fretz in Zurich and also worked as a freelance graphic artist. In 1920 he went to Philadelphia and New York. Laubi’s work as an illus... more

Hugo Laubi was born in 1888 in Zurich, where he worked as an illustrator, painter and graphic artist until he died in 1959. He studied in Munich and Paris and ...

worked as a graphic artist in London in 1911. In 1918 he became the director of the printing and lithography company Gebr. Fretz in Zurich and also worked as a freelance graphic artist. In 1920 he went to Philadelphia and New York. Laubi’s work as an illus... more
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