St. Moritz, Walter Herdeg
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St. Moritz

Artist: Walter Herdeg
Year: 1936
Size: 128 x 90 cm / 50.4 x 35.4″

About this poster

The smiling woman waxing her skis in this lovely 1936 photomontage by Walter Herdeg captures the fun atmosphere of St. Moritz. The clear blue sky, the brightly shining sun and the intensive lighting and colour scheme almost make you feel the crisp, sunny mountain air on your face. The sun with rays is a recurring feature in Herdeg’s posters for St. Moritz, and it kept being used as the logo for St. Moritz and was even registered as a trademark with the Swiss Federal Institute of Intellectual Property, making it the earliest application of corporate identity to a tourist destination.

Artist: Walter Herdeg

Walter Herdeg was born in 1906 and died in 1995 in Zurich, Switzerland
He was trained as a graphic designer first with Ernst Keller at the School of Arts and Crafts in Zurich between 1926 and 1928 and in 1930 in Berlin.
From 1933 until 1938 he visited and worked in Paris, London and New York and created the visuals for Swiss publications like ‘Weltwoche’ and ‘Annabelle’ as well as the corporate d... more

Walter Herdeg was born in 1906 and died in 1995 in Zurich, Switzerland
He was trained as a graphic designer first with Ernst Keller at the School of Arts ...

and Crafts in Zurich between 1926 and 1928 and in 1930 in Berlin.
From 1933 until 1938 he visited and worked in Paris, London and New York and created the visuals for Swiss publications like ‘Weltwoche’ and ‘Annabelle’ as well as the corporate d... more
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