St. Moritz

Artist: Walter Herdeg
Year: 1934
Size: 31.5 x 23 cm / 12.4 x 9.1″

About this poster

In Walter Herdeg’s photomontage for St. Moritz, a sporty woman in a swimsuit is seen from below, about to jump off the diving board, before a bright blue sky illuminated by a smiling sun. The intensive lighting and colour scheme are as characteristic as the sun design itself. This motif is the recurring hallmark of Herdeg’s St. Moritz posters and was registered with the Swiss Federal Agency for Intellectual Property, making it one of the earliest applications of corporate identity to a travel destination. Even in small format, this vintage poster for St. Moritz has a touch of nostalgia.

Artist: Walter Herdeg

Walter Herdeg was born in 1906 and died in 1995 in Zurich, Switzerland
He was trained as a graphic designer first with Ernst Keller at the School of Arts and Crafts in Zurich between 1926 and 1928 and in 1930 in Berlin.
From 1933 until 1938 he visited and worked in Paris, London and New York and created the visuals for Swiss publications like ‘Weltwoche’ and ‘Annabelle’ as well as the corporate d... more

Walter Herdeg was born in 1906 and died in 1995 in Zurich, Switzerland
He was trained as a graphic designer first with Ernst Keller at the School of Art ...

s and Crafts in Zurich between 1926 and 1928 and in 1930 in Berlin.
From 1933 until 1938 he visited and worked in Paris, London and New York and created the visuals for Swiss publications like ‘Weltwoche’ and ‘Annabelle’ as well as the corporate d... more