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About this poster
One of the bestsellers among Swiss inventions is the riri zipper developed by Othmar Winterhalter in 1924. The poster is in perfect balance with the product itself. It is simple, effective and serves its function perfectly. The designer Pierre Gauchat was a realist who aimed for immediate effect and direct understanding in his advertising message. Hence many of his wonderfully matter-of-fact solutions that met his need for simplicity and cleanliness, such as this unique poster for RIRI.
Artist: Pierre Gauchat
Pierre GAUCHAT was born in Zurich in 1902 and died in Cairo in 1956.
He studied graphic design under Ernst Keller at the Zurich School of Arts and Crafts and later in Munich. After learning about printing techniques during an internship at Orell Füssli, he started his own studio in Zurich in 1922 and taught graphic design from 1926 to 1945. He worked as a freelance graphic designer creating advertising, pos... more
Pierre GAUCHAT was born in Zurich in 1902 and died in Cairo in 1956.
He studied graphic design under Ernst Keller at the Zurich School of Arts and Craf
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Poster details
- Poster No.: 40
- Artist:
- Company: Riri S. A., Mendrisio / Zürich, CH
- Brand:riri Reissverschluss - riri zips, CH
- Printer: J.C. Müller AG, Zürich
- Country:
- Size: 128 x 90.5 cm / 50.4 x 35.6″
- Printing technique:Lithograph in colours
- Condition:
A-
Very good condition. Picture preserved completely. Wrinkles and small tears, if any, restricted to edges. - Category:
- Style:
- Keywords:
- Publications:Meister der Plakatkunst - Ausstellung im Rahmen der Juni-Festwochen Zürich 31. Mai bis 19. Juli 1959.
Objets - Réalismes - Affiches Suisses 1905-1950
