Rinascente Milano – Summer Fashion 1958

Artist: Lora Lamm
Year: 1959
Size: 70 x 99 cm / 27.6 x 39″

About this poster

The visual communication and advertising of La Rinascente was mostly thematic, as for example in this poster promoting the store’s bathing and summer fashions in 1959. Lora Lamm developed the visual concept and found inspiration in new ideas from abroad or international magazines such as “Art Directors Annual”.

Artist: Lora Lamm

Lora Lamm was born in Arosa in 1928. In 1953, shortly after finishing her studies at the Zurich School of Arts and Crafts, she moved to Milan, where she worked at Studio Boggeri. She then joined the publicity staff of the “La Rinascente” department store. From 1958 she worked freelance for La Rinascente as well as other customers such as Pirelli and Elizabeth Arden. In 1963 she returned to Zurich, where she jo... more

Lora Lamm was born in Arosa in 1928. In 1953, shortly after finishing her studies at the Zurich School of Arts and Crafts, she moved to Milan, where she work ...

ed at Studio Boggeri. She then joined the publicity staff of the “La Rinascente” department store. From 1958 she worked freelance for La Rinascente as well as other customers such as Pirelli and Elizabeth Arden. In 1963 she returned to Zurich, where she jo... more