Rinascente Milano – Summer Fashion 1958, Lora Lamm
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Rinascente Milano – Summer Fashion 1958

Artist: Lora Lamm
Year: 1959
Size: 70 x 99 cm / 27.6 x 39″

About this poster

The visual communication and advertising of La Rinascente was mostly thematic, as for example in this poster promoting the store’s bathing and summer fashions in 1959. Lora Lamm developed the visual concept and found inspiration in new ideas from abroad or international magazines such as “Art Directors Annual”.

Artist: Lora Lamm

LORA LAMM was born in Arosa in 1928. After studying graphic design at the Zurich School of Applied Arts from 1946 to 1951 and gaining her first agency experience, she worked at the Boggeri and Motta studios in 1953. In 1954 she joined the advertising department of the department stores’ “La Rinascente”, where she became studio manager in 1958 and at the same time a freelancer at Upim. Since 1963 she was... more

LORA LAMM was born in Arosa in 1928. After studying graphic design at the Zurich School of Applied Arts from 1946 to 1951 and gaining her first agency experi ...

ence, she worked at the Boggeri and Motta studios in 1953. In 1954 she joined the advertising department of the department stores’ “La Rinascente”, where she became studio manager in 1958 and at the same time a freelancer at Upim. Since 1963 she was... more
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