Rinascente Milano – Garden – Plants 1957, Lora Lamm
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Rinascente Milano – Garden – Plants 1957

Artist: Lora Lamm
Year: 1957
Size: 100 x 70 cm / 39.4 x 27.6″

About this poster

The visual communication and advertising of the La Rinascente department store chain was almost always thematic, as is this poster promoting the store’s gardening department. Lora Lamm developed the visual concept, finding inspiration in new ideas from abroad or international magazines such as “Art Directors Annual”. Full of originality, poetry and humour, the works of Lora Lamm feature a sensitive graphic language.

Artist: Lora Lamm

Lora Lamm was born in Arosa in 1928. In 1953, shortly after finishing her studies at the Zurich School of Arts and Crafts, she moved to Milan, where she worked at Studio Boggeri. She then joined the publicity staff of the “La Rinascente” department store. From 1958 she worked freelance for La Rinascente as well as other customers such as Pirelli and Elizabeth Arden. In 1963 she returned to Zurich, where she jo... more

Lora Lamm was born in Arosa in 1928. In 1953, shortly after finishing her studies at the Zurich School of Arts and Crafts, she moved to Milan, where she worke ...

d at Studio Boggeri. She then joined the publicity staff of the “La Rinascente” department store. From 1958 she worked freelance for La Rinascente as well as other customers such as Pirelli and Elizabeth Arden. In 1963 she returned to Zurich, where she jo... more
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