PKZ, Otto Baumberger
PKZ, Otto Baumberger Enlarge
Details

PKZ

Artist: Otto Baumberger
Year: 1923
Size: 128 x 90.5 cm / 50.4 x 35.6″
Price: up to CHF8000 (recommended price)

About this poster

Otto Baumberger’s 1923 “coat poster” for the PKZ clothing company is an icon among Swiss object posters. The PKZ tweed coat is rendered in such photo-realistic detail that we can almost feel it. Baumberger’s decision to leave out any advertising text but show the PKZ company name on the coat label was groundbreaking. A masterpiece of poster history

Artist: Otto Baumberger

Otto Baumberger was born in Zurich in 1889. He served an apprenticeship as a lithographer and took courses at the Zurich Art School (Kunstgewerbeschule) from 1905 to 1907. After that, he studied at the Art Schools of Munich and Paris until 1910. From 1911 to 1913, he worked at the printing company J.E. Wolfensberger as a draughtsman and artistic director. Then, until the start of the First World War, he had his ow... more

Otto Baumberger was born in Zurich in 1889. He served an apprenticeship as a lithographer and took courses at the Zurich Art School (Kunstgewerbeschule) from ...

1905 to 1907. After that, he studied at the Art Schools of Munich and Paris until 1910. From 1911 to 1913, he worked at the printing company J.E. Wolfensberger as a draughtsman and artistic director. Then, until the start of the First World War, he had his ow... more
more