Osram – More economical lighting, Peter Birkhäuser
Osram – More economical lighting, Peter Birkhäuser Enlarge
Details

Osram – More economical lighting

Artist: Peter Birkhäuser
Year: 1943
Size: 128 x 90 cm / 50.4 x 35.4″
Price: up to CHF3000 (recommended price)

About this poster

A very rare and remarkable object poster masterpiece by the famous Basel poster designer Peter Birkhäuser for OSRAM. In creating this hyper-realistic design, Birkhäuser, who had a strong passion for precise, brilliant colours and richness in texture, used the difficult airbrush technique in the lithograph printing process. With this technique, he was able to make an object or a product look real, sending an advertising message understood by all Swiss people, in a country with four national languages. Just by showing a wallet and a lightbulb, he conveys the simple message: Osram lightbulbs are cheaper than any other.

Artist: Peter Birkhäuser

Peter BIRKHÄUSER was born in Basel in 1911 and died there in 1976. He studied at the Basel School of Design and apprenticed in the studio of Niklaus Stoecklin before setting out on his own as a poster designer. In 1934 he designed a poster for PKZ (featuring a large button) that became famous and earned him a deserved and lasting legacy within the poster world. His best designs are meticulous reflections of the S... more

Peter BIRKHÄUSER was born in Basel in 1911 and died there in 1976. He studied at the Basel School of Design and apprenticed in the studio of Niklaus Stoeckli ...

n before setting out on his own as a poster designer. In 1934 he designed a poster for PKZ (featuring a large button) that became famous and earned him a deserved and lasting legacy within the poster world. His best designs are meticulous reflections of the S... more
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