About this poster
With the traditional realism of the Swiss object poster combined with a touch of cubism, Fritz Bühler created a strong advertising message for a simple pot of face cream. The name “NIVEA” printed on the flat blue tin speaks for itself, and the metallic glint of the protective aluminium foil contrasts with the soft pastel hues of its shadow on the snow-white cream. Looking at this original vintage poster from 1948, we feel as though we have just bought a fresh pot of Nivea and peeled off the foil, and we long to feel the lovely white cream on our hands and faces.
Artist: Fritz Bühler
Fritz Bühler was born to a Basel printer’s family in 1909 and died in a tragic accident in Colmar, France in 1963. He studied at art schools in Basel, Berlin and Paris and got his first job at the age of twenty as a graphic designer for Publicitas AG. In 1933, Bühler opened his own graphic design studio in Basel, which attained international renown after the Second World War. Fritz Bühler’s work as a graphi... more
Fritz Bühler was born to a Basel printer’s family in 1909 and died in a tragic accident in Colmar, France in 1963. He studied at art schools in Basel, Ber ...
- Poster No.: 2131
- Company: Beiersdorf AG, Basel, CH
- Printer: Orell-Füssli, Zürich
- Size: 128 x 90 cm / 50.4 x 35.4″
- Printing technique:Lithograph in colours
Very good condition. Picture preserved. Wrinkles and small tears, if any, restricted to edges. Mounted on acid-free Japanese vellum.
- Publications:50 Jahre Schweizer Plakate, ausgezeichnet vom Eidg. Dep. des Innern - 50 years Swiss Posters selected by the Federal Department of Home Affairs
Chamaeleon Vertrag, Basel
Grain de Beauté - un siècle de beauté par la publicité
Meister der Plakatkunst - Ausstellung im Rahmen der Juni-Festwochen Zürich 31. Mai bis 19. Juli 1959.
Objets - Réalismes - Affiches Suisses 1905-1950
Schweizer Plakatkunst - Swiss Poster Art - Die besten Plakate der Jahre 1941-1965
The Modern Poster