Lucky Strike, Viktor Rutz
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Lucky Strike

Artist: Viktor Rutz
Year: 1956
Size: 128 x 90 cm / 50.4 x 35.4″

About this poster

Viktor Rutz was a master of the object poster. He was highly skilled in making the product and its good qualities the principal focus in his advertisements. This is strikingly demonstrated in his design for the Lucky Strike cigarette brand which he designed in the 1950s.

Artist: Viktor Rutz

Viktor Rutz was born in 1913 in St. Gallen. He was a self-taught painter and graphic designer. From 1931 to 1950, he created more than 200 posters that gave him international recognition. In his compositions he worked with colourful lighting effects, and his posters for the food industry placed a striking emphasis on the product and its advantages. In 1948 he retired from poster designing and moved to the Côte d... more

Viktor Rutz was born in 1913 in St. Gallen. He was a self-taught painter and graphic designer. From 1931 to 1950, he created more than 200 posters that gave h ...

im international recognition. In his compositions he worked with colourful lighting effects, and his posters for the food industry placed a striking emphasis on the product and its advantages. In 1948 he retired from poster designing and moved to the Côte d... more
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Poster details

  • Poster No.: 4098
  • Artist:
  • Company: Brown & Williamson Tobacco Corporation, Louisville, US
  • Printer: Bender Paul, Zollikon
  • Country:
  • Size: 128 x 90 cm / 50.4 x 35.4″
  • Printing technique:
    Lithograph in colours
  • Condition: A-/J
    Very good condition. Picture preserved. Wrinkles and small tears, if any, restricted to edges. Mounted on acid-free Japanese vellum.
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