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About this poster
Viktor Rutz was a master of the object poster. He was highly skilled in making the product and its good qualities the principal focus in his advertisements. This is strikingly demonstrated in his design for the Lucky Strike cigarette brand which he designed in the 1950s.
Artist: Viktor Rutz
Viktor Rutz (Ruzo) was born in 1913 in Straubenzell, St. Gallen. He was a painter, illustrator and graphic designer. From 1931 to 1945, he created about 200 posters in a realistic style that gave him international recognition. In his compositions he worked with colourful lighting effects, and his posters for the food industry placed a striking emphasis on the product and its advantages. After the war he retired fr... more
Viktor Rutz (Ruzo) was born in 1913 in Straubenzell, St. Gallen. He was a painter, illustrator and graphic designer. From 1931 to 1945, he created about 200 ...
Poster details
- Poster No.: 4098
- Artist:
- Company: Brown & Williamson Tobacco Corporation, Louisville, US
- Printer: Bender Paul, Zollikon
- Country:
- Size: 128 x 90 cm / 50.4 x 35.4″
- Printing technique:Lithograph in colours
- Condition:
A-/J
Very good condition. Picture preserved. Wrinkles and small tears, if any, restricted to edges. Mounted on acid-free Japanese vellum. - Category:
- Style:
- Keywords:
