Details

L’Oeil – The world’s best magazine

Artist: Herbert Leupin
Year: 1963
Size: 128 x 90 cm / 50.4 x 35.4″
Price: CHF650

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About this poster

The artist Herbert Leupin designed 1963 an extremly thought provoking and almost abstract advertisment for the L’Oeil magazine. With a simple design, the artist created an eye that is a metaphor for the magazine. The eye symbolises the importance and perceptiveness of selective perception of the newspaper's message. An eye that sees everything and gathers all the information perfectly represents the newspaper's objectives.

Artist: Herbert Leupin

Herbert LEUPIN was born in Beinwil am See in 1916. He lived in Basel and later in his life he moved to the Italian part of Switzerland, where he died in 1999.

Between 1932 and 1935, he was trained at the Basel School of Arts and Crafts, where he was taught by teachers such as Paul Kammüller, Hermann Eidenbenz and Donald Brun. After graduating, he did an internship at the Eidenbenz advertising firm in Basel... more

Herbert LEUPIN was born in Beinwil am See in 1916. He lived in Basel and later in his life he moved to the Italian part of Switzerland, where he died in 1999 ...