“I have a boat on Lake Walen.” And a train every hour. Your SBB

About this poster

In 1983, the Swiss Federal Railways ran a witty poster campaign advertising the frequency of its train connections. The posters show a quote along with a humorous black-and-white photo to stress that no matter where you want to go, for whatever reason, you are sure to have a train every hour that will take you there. Original poster from 1983 designed by Mathias Babst, who created particularly successful, very humorous advertising posters from the 1970s to the 1990s. The humour of his posters, like this one, often lies in the combination of text and photo.