About this poster
This advertisement for the tourist resort of Flims, with the leaping woman in the foreground and the Surselva valley landscape spreading out behind her, conveys a sense of movement and of space in a simple visual language. (See link to brand “Flims - Caumasee” for more information.) This is the very first design by Jules Geiger of te Caumasee poster with the initial logotype of Flims from 1936. An absolute rariety.
Artist: Jules Geiger
Julius Geiger was born in Au, St. Gallen in 1898. After a short apprenticeship in Zurich, he opened his own business in Flims. He taught himself to be a photographer and painted landscapes in his leisure time
Julius Geiger was born in Au, St. Gallen in 1898. After a short apprenticeship in Zurich, he opened his own business in Flims. He taught himself to be a phot ...
- Poster No.: 603
- Company: Verkehrsverein Flims, CH
- Brand:Flims - Caumasee, Graubünden / Grisons, CH
- Printer: Kümmerly & Frey Bern
- Size: 100 x 70 cm / 39.4 x 27.6″
- Printing technique:Stone lithograph in colours
Very good condition. Picture preserved. Wrinkles and small tears, if any, restricted to edges. Mounted on acid-free Japanese vellum.
- Publications:Der Berg ruft. Wir auch. „Flims im Plakat. Von der Dokumentation zur Evokation“
Graubünden im Plakat - Tourismuswerbung 1890 bis heute
Paradis à vendre - Un siècle d‘affiches touristiques suisses
Werbestil 1930 -1940. Die alltägliche Bildsprache eines Jahrzehnts.