Elmer Citro, Carl Franz Moos
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Details

Elmer Citro

Artist: Carl Franz Moos
Year: 1940
Size: 127.5 x 90 cm / 50.2 x 35.4″
Price: CHF850

About this poster

In 1927 the owner of the spa hotel in Elm (Glarus) invented Elmer Citro by adding lemon flavouring to the local spring water. Elmer Citro became popular throughout Switzerland and is one of the country’s most iconic softdrinks today. This poster from 1940 by the renowned graphic designer Carl Franz Moos shows Saint Fridolin from the Glarus flag catching fresh spring water in a cup. This inventive logo can be found on Elmer Citro labels to this day.

Artist: Carl Franz Moos

Carl Franz Moos was born in Munich in 1878 and died in Zurich in 1959. He worked as a painter, graphic designer and stage designer.
After studying nude and model drawing in Munich, he worked for a short time as an embroidery designer. From 1897 he was an illustrator for the Munich daily press and designed sports and travel postcards. He became a successful poster designer in Munich and a member of the Munich... more

Carl Franz Moos was born in Munich in 1878 and died in Zurich in 1959. He worked as a painter, graphic designer and stage designer.
After studying nude ...

and model drawing in Munich, he worked for a short time as an embroidery designer. From 1897 he was an illustrator for the Munich daily press and designed sports and travel postcards. He became a successful poster designer in Munich and a member of the Munich... more
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Poster details

CHF 850.00Order