Elmer Citro, Carl Franz Moos
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Details

Elmer Citro

Artist: Carl Franz Moos
Year: 1934
Size: 128 x 90 cm / 50.4 x 35.4″
Price: CHF850

About this poster

In 1927, the owner of the spa hotel in Elm (Glarus) invented Elmer Citro by adding lemon flavouring to the local spring water. Elmer Citro soon became a favourite and remains one of the most iconic Swiss soft drinks. This early poster advertisement by the renowned designer Carl Franz Moos from the 1930s shows St. Fridolin from the Glarus flag catching fresh spring water in his cup. This inventive logo can still be found on the Elmer Citro labels to this day.

Artist: Carl Franz Moos

Carl Franz Moos was born in Munich in 1878 and died in Zurich in 1959. He worked as a painter, graphic designer and stage designer.
After studying nude and model drawing in Munich, he worked for a short time as an embroidery designer. From 1897 he was an illustrator for the Munich daily press and designed sports and travel postcards. He became a successful poster designer in Munich and a member of the Munich... more

Carl Franz Moos was born in Munich in 1878 and died in Zurich in 1959. He worked as a painter, graphic designer and stage designer.
After studying nude ...

and model drawing in Munich, he worked for a short time as an embroidery designer. From 1897 he was an illustrator for the Munich daily press and designed sports and travel postcards. He became a successful poster designer in Munich and a member of the Munich... more
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Poster details

CHF 850.00Order