About this poster
This poster by Max Dalang focuses on the fresh spring water from Elm (Glarus) that is the main ingredient for the popular soft drink “Elmer Citro”. The hand holding a cup to catch the water echoes the Elmer Citro logo, which shows Saint Fridolin from the Glarus flag catching spring water in a cup.
Artist: Max Dalang
Max Dalang was one of the first professional advertising consultants in Switzerland and owned the largest advertising agency after the First World War. He set a professional standard, trained many of his later advertising colleagues at his agency and was the leading founder of the “Schweizer Reklameverband” (the predecessor of Swiss Advertising SA).
Max Dalang was one of the first professional advertising consultants in Switzerland and owned the largest advertising agency after the First World War. He se ...
- Poster No.: 874
- Company: Mineralquellen Elm, CH
- Brand:Mineralquellen Elm AG - (Elmag Glarus), CH
- Printer: Huber, Anacker, Aarau
- Size: 128 x 90 cm / 50.4 x 35.4″
- Printing technique:Lithograph in colours
Very good condition. Picture preserved. Wrinkles and small tears, if any, restricted to edges. Mounted on acid-free Japanese vellum.