Clever people travel by Swiss Federal Railways, Hans Thöni
Clever people travel by Swiss Federal Railways, Hans Thöni Enlarge
Details

Clever people travel by Swiss Federal Railways

Artist: Hans Thöni
Year: 1958
Size: 128 x 90 cm / 50.4 x 35.4″
Price: CHF1300

About this poster

In the mid-1950s a new era of railway advertising began at the Swiss Federal Railways: the era of cheerful advertisements with humorous graphic designs. This rhyming slogan, “Der Kluge reist im Zuge” (clever people travel by train) became the SBB’s most famous slogan ever. In a simple and clever way, this design with a passenger in an armchair against a timetable background shows us the reason why we should travel by train: it gets us to our destination on time and in comfort. This is the Italian text version.

Artist: Hans Thöni

Hans Thoni studied at the Kunstgewerbeschule in Zürich (School of Applied Arts) and was trained for four years in Paris before settling in Berne. He was an illustrator and a postage stamp, poster and exhibition designer and a founding member of the VSG (Verband Schweizer Grafiker).

Hans Thoni studied at the Kunstgewerbeschule in Zürich (School of Applied Arts) and was trained for four years in Paris before settling in Berne. He was an ...

illustrator and a postage stamp, poster and exhibition designer and a founding member of the VSG (Verband Schweizer Grafiker).

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Poster details

CHF 1,300.00Order