Binaca – Toothpaste

Artist: Niklaus Stoecklin
Year: 1941
Size: 128 x 90 cm / 50.4 x 35.4″
Price: On request

About this poster

The Basel designer Niklaus Stoecklin, who was influenced by surrealism, focused on the essential message in this masterpiece of hyper-realistic object poster design: a tube of “Binaca” toothpaste, contextualised with a glass and a toothbrush. A great work of art, a highly effective piece of advertising and an example of perfect, high-quality lithography technique.

Artist: Niklaus Stoecklin

Niklaus STOECKLIN was born in Basel in 1896 and died in 1982.

Stoecklin’s first teacher in Basel was Burkhard Mangold who heavily influenced his style. He studied at the Basel School of Arts and Craft and created his first ‘object poster’ in 1922. He then studied the modern graphic style in Munich and became influenced by Ludwig Hohlwein and the Purist style of the great Swiss architect and designer L... more

Niklaus STOECKLIN was born in Basel in 1896 and died in 1982.

Stoecklin’s first teacher in Basel was Burkhard Mangold who heavily influenced his sty ...

le. He studied at the Basel School of Arts and Craft and created his first ‘object poster’ in 1922. He then studied the modern graphic style in Munich and became influenced by Ludwig Hohlwein and the Purist style of the great Swiss architect and designer L... more