Binaca – Toothpaste, Niklaus Stoecklin
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Binaca – Toothpaste

Artist: Niklaus Stoecklin
Year: 1944
Size: 128 x 90 cm / 50.4 x 35.4″

About this poster

The surrealist-influenced artist Niklaus Stoecklin decided to show a squirrel brushing its teeth on this cute 1944 poster for BINACA toothpaste. A design like this can no longer be found in advertising today, which makes this poster lithograph a rarity.

Artist: Niklaus Stoecklin

Niklaus STOECKLIN was born in Basel in 1896 and died in 1982.

Stoecklin’s first teacher in Basel was Burkhard Mangold who heavily influenced his style. He studied at the Basel School of Arts and Craft and created his first ‘object poster’ in 1922. He then studied the modern graphic style in Munich and became influenced by Ludwig Hohlwein and the Purist style of the great Swiss architect and designer L... more

Niklaus STOECKLIN was born in Basel in 1896 and died in 1982.

Stoecklin’s first teacher in Basel was Burkhard Mangold who heavily influenced his styl ...

e. He studied at the Basel School of Arts and Craft and created his first ‘object poster’ in 1922. He then studied the modern graphic style in Munich and became influenced by Ludwig Hohlwein and the Purist style of the great Swiss architect and designer L... more
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