Bico

About this poster

The twin brothers Josef and Martin Müller from Glarus led the bed company Bico to success during more than twenty years thanks to their personality, charm and power of persuasion. The slogan of their advertising campaign, Für ä tüüfä gsundä Schlaaf (“for a deep healthy sleep”), drew chuckles everywhere among the Swiss population and became legendary. It probably boosted the brand awareness of Bico to about 100 percent!