Bata Shoes, Peter Birkhäuser
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Bata Shoes

Artist: Peter Birkhäuser
Year: 1947
Size: 128 x 90 cm / 50.4 x 35.4″

About this poster

Another remarkable object poster by the famous Basel poster designer Peter Birkhäuser, who had a strong passion for a graphic style of precision and the difficult airbrush technique. Birkhauser created a few remarkable and unique object posters for the shoe brand BATA. Most of Birkhauser‘s object posters have brilliant colors and richness in textures and as they were printed in lithograph printing technique, the poster achieved to make an object or a product like this shoe look real. This brown summer sandalette was fashionable after the Second World War and Birkhauser succeeded in putting the product - the Bata shoe - right in the middle of the message, promoting the Bata logotype and the price of Swiss Francs 12.90 (today around 12 US Dollars).

Artist: Peter Birkhäuser

Peter BIRKHÄUSER was born in Basel in 1911 and died there in 1976. He studied at the Basel School of Design and apprenticed in the studio of Niklaus Stoecklin before setting out on his own as a poster designer. In 1934 he designed a poster for PKZ (featuring a large button) that became famous and earned him a deserved and lasting legacy within the poster world. His best designs are meticulous reflections of the S... more

Peter BIRKHÄUSER was born in Basel in 1911 and died there in 1976. He studied at the Basel School of Design and apprenticed in the studio of Niklaus Stoeckli ...

n before setting out on his own as a poster designer. In 1934 he designed a poster for PKZ (featuring a large button) that became famous and earned him a deserved and lasting legacy within the poster world. His best designs are meticulous reflections of the S... more
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