About this poster
During the post-war period, advertising was characterised by emotional values such as happiness, relaxation, health, enjoyment and leisure. Tanned skin was a sign for wealth and well-being, as this 1949 poster for self-tanning cream shows.
- Poster No.: 3968
- Printer: ATAR, Genève
- Size: 128 x 90 cm / 50.4 x 35.4″
- Printing technique:Lithograph in colours
Excellent condition. Picture preserved completely.
- Publications:Grain de Beauté - un siècle de beauté par la publicité