A. Welti-Furrer Zurich – Taximeter, Otto Morach
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A. Welti-Furrer Zurich – Taximeter

Artist: Otto Morach
Year: 1923
Size: 128 x 90 cm / 50.4 x 35.4″
Price: On request

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The well-known Swiss painter Otto Morach was strongly influenced by cubism and Bauhaus in his art. He created only a few posters, but these are among the most impressive of Swiss poster art. They are characterised by an imaginative, at once geometric and abstract style of design. In all his works, Morach first created studies and sketches on site. Through an expressive interplay between various image elements, Morach was able to synthesise the motifs of his posters. In 1923 Otto Morach designed another Art Deco poster for the Welti-Furrer taxi company. The visual rendering of the commercial message is singularly effective. Morach successfully accomplished the task of combining Zurich’s Grossmünster, the bridges, the black taxis and the telephone number 11.11 into a harmonious whole. Rare.

Artist: Otto Morach

Otto Morach was born in Solothurn in 1887 and died in Zurich in 1973.

After training as a secondary school teacher, Otto Morach went abroad from 1909 to 1914 to study painting in Munich and then in Paris, where he witnessed the development of Cubism and Futurism. After the outbreak of war, he returned to Switzerland to work as a teacher and painter. During those years, he developed an independent force of e... more

Otto Morach was born in Solothurn in 1887 and died in Zurich in 1973.

After training as a secondary school teacher, Otto Morach went abroad from 1909 ...

to 1914 to study painting in Munich and then in Paris, where he witnessed the development of Cubism and Futurism. After the outbreak of war, he returned to Switzerland to work as a teacher and painter. During those years, he developed an independent force of e... more
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