Swiss posters in the Digital Age

The digital revolution has brought almost endless possibilities for poster design. In recent decades, no clearly dominant style has prevailed – the present is characterised by a great diversity of styles. Contemporary graphic designers are constantly searching for new experimental horizons and working on new typographic possibilities. Artistic poster design lives on in the cultural sector in particular: it is often cultural posters that catch the eye with unusual designs and a playful, experimental approach to images and lettering, surprising us in the midst of the everyday flood of images and prompting us to pause for a moment.

Dafi Kühne: Museum für Gestaltung Zürich – Repair Revolution! 2023. Image: Artifiche AG. Dafi Kühne from Glarus, who has won international awards, was honoured with the Swiss Design Award in 2025. He uses a combination of analogue and digital techniques for his mostly typographic cultural posters.

Cornel Windlin: Museum für Gestaltung Zürich - Frische Schriften, 2004. Image: Artifiche AG.

Martin Woodtly: Museum für Gestaltung Zürich – Play, 2005. Image: Artifiche AG.

Trix Wetter: Museum für Gestaltung Zürich – Semper, 2003. Image: Artifiche AG.

Megi Zumstein & Claudio Barandun: Museum für Gestaltung Zürich - Formlose Möbel, 2009. Image: Artifiche AG.

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