Museum für Gestaltung Zürich and the graphic designers of the 21st century

Today, all styles and all possible creative techniques, often supported by computer technology, are allowed. Economic factors compel designers to limit the time spent on commissions. The often constructive posters for cultural events are the domain of intellectual artists that can still be found today in Germany, Italy, the Netherlands and Switzerland.

The Zurich designers who work for the Swiss design museums (Museum für Gestaltung) in Zurich and Basel ceaselessly search for new, experimental horizons, are not easily satisfied with results and work on new typographic possibilities. It is a delight to see the famous Swiss Design and the Swiss poster being carried on and developed thanks to some remarkable individuals among today’s graphic designers.