Commissioners, poster awards and the high level of Swiss Graphic Design
The streets of Switzerland have not only been adorned with posters showing ski resorts, mountain landscapes, watches, chocolate and edelweiss flowers. Advertisements for fashion businesses such as PKZ or shoe manufacturers such as Bally and posters for public services or political, charitable or environmentally conscious purposes are part of our daily lives as well. Without the Swiss businesses that aimed to support creative designers and independent advertising, the Swiss poster designers and the rise of Swiss graphic design would not have existed.
People worldwide agree on the importance of Swiss Design. Since 1941, poster awards have been carried out by the APG advertising company with Federal support, helping to foster new work and leading to a high level in poster design.