More Than Advertising – the Artifiche gallery on TV
A recent feature by Zurich’s local TV station takes a glimpse into the Artifiche poster gallery and addresses the history and cultural importance of poster art in Switzerland. It includes an interview (in German) with Beatrice Müller, owner of Artifiche, who shares her perspective on the artistic value, craftsmanship and lasting heritage behind original Swiss posters.
Posters don’t just promote events or products, they capture moments in time and form an essential part of Switzerland’s design legacy.
Watch the full feature via the link here
28 February 2026