The Object Poster

Graphic designers in the 1940s did not yet use keywords such as „brand personality“ or „brand image“, but they already implemented these ideas in their highly effective poster designs. The „Sachplakat“, or object poster, created a close link between the product and the brand name, was crafted in brilliant photorealism with clear typography and printed with the highest-quality printing methods. The art of the object poster reached its peak in Swiss graphic design in the 1940s and 1950s.

Graphic designers in the 1940s did not yet use keywords such as „brand personality“ or „brand image“, but they already implemented these ideas in their highly effecti ...
ve poster designs. The „Sachplakat“, or object poster, created a close link between the product and the brand name, was crafted in brilliant photorealism with clear typography and printed with the highest-quality printing methods. The art of the object poster reached its peak in Swiss graphic design in the 1940s and 1950s.
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